I started making shea butter blended products 2013 with a simple goal in mind: keep it simple and make it good.

Where did the brand name come from? The name emerged in a moment of reflection. As a man who grew up in New Orleans in the  Magnolia Housing projects, I’ve been blessed with a praying mother, who's prayers and firm hand kept myself and siblings from the streets and allowed us to escape obstacles that crippled to many of our peers. Fast forward, to July 28th 2020 while driving home, I was tragically struck by another driver. In that moment time seem to slow to a crawl. Then darkness.

With my life spared and only a fracture knee, I was blessed. After surgery and physical healing, I need time to heal mentally. In those moments of reflection I realized “Whatever happens, keep thanking God”. And there you have it, a mindset is created.

As a graphic designer & creative professional I decided to focus on all the positives moments in my life and not the moment of tragedy. Whether good or bad, I will “Keep Thankin God”.